Research & Reports

Investment Strategy
Annual 2019

The ISA, LaSalle’s flagship research report, is a global overview of real estate investment strategy for the years to come. This annual report compiles views from around the world on macro real estate investment themes, local market forecasts, recommended investment strategies, and key market risks. It provides insight on portfolio construction and the trends shaping real estate investment and the increasing value of the capacity for advanced data analytics to guide real estate investment decisions.

  • Years
    Years of Investment Strategy Annual Publications
  • Forecast
    Years covered in forecast
    Countries analyzed and researched in this edition


In the 25th edition of the Investment Strategy Annual, we address the perennial cycle question and share our ideas for constructing portfolios with "low beta" and "positive alpha" characteristics, capable of weathering downturns and then thriving in a recovery.

In the 2019 ISA, we describe the three scenarios that investors are most likely to encounter in 2019 to 2021 and how to prepare for them. We review techniques to help investors determine portfolio objectives. We present our outlook for the property types and countries that are the most attractive. We share our best investment ideas. Finally, we re-cap the contributions we have made to the evolution of real estate’s accepted status as an asset class and look back over our 25 year ISA history and the trends shaping the professionalization and globalization of real estate investment management.

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The Case for Real Estate in 2019

LaSalle has made many contributions to the evolution of real estate’s accepted status as an asset class and the case for real estate in a portfolio.

Commercial real estate markets, the broader capital markets, and economic conditions are dynamic. Nevertheless, the core principles underpinning an allocation to real estate remain largely unchanged. The fundamental reasons for owning real estate in a mixed-asset portfolio in 2019 are: Competitive Returns, Diversification, Lower Volatility, Opportunity for Alpha Generation, Inflation Protection and Market Size

LaSalle 2018–19 Real Estate Universe

Defining the Real Estate Universe

The gross asset value of real estate owned by REITs and REOCs listed on public exchanges. Includes vertically integrated development companies in emerging markets but not exclusive homebuilders.

The unleveraged total value of all professionally managed real estate portfolios, both public and private.

Total commercial (office, retail, industrial, alternatives) and rented residential buildings. Owner-occupied residential homes are not included.