Updated branding platform reflected in investment manager’s portal, lasalle.com
LaSalle Investment Management (“LaSalle”), leading global investment manager with more than $50 billion assets under management, this morning reached another marketing milestone as it unveiled the first phase of its new public Web site at www.lasalle.com. The new portal is more sophisticated, both in look and functionality, and supports LaSalle’s enhanced branding platform launched early this summer to clients and colleagues around the globe.
Lasalle.com now includes a number of new features, including writing and design targeted at multiple stakeholder audiences, with more efficient and intuitive navigation. An additional enhancement includes country sites for all regions where LaSalle is operational, with separate landing pages translated into the native language. The site will continue to evolve over the course of 2009 with more depth and functionality added. The site will soon boast an interactive feature, allowing entry for clients to proprietary sub sites detailing fund offerings and activities, easily accessed from the homepage via login. A new standalone Japanese Web site is also in the works, to be accessed through lasalle.com, to support LaSalle’s burgeoning Japanese business which has been in operation for more than eight years and currently manages $6 billion assets under management.
Anna Connell, Global Marketing Director, LaSalle Investment Management: "As a global investment manager, it was important the site reflect the company’s worldwide presence and deep local knowledge. Our Web site provides the wider marketplace with a view into our world, our capabilities, and our unique products and services. We saw an opportunity to more efficiently and directly communicate about that with our stakeholders. As the real estate investment management landscape has grown more diverse and competitive, we knew the timing was right to refresh this tangible element of our brand and align it with the scope and reach of our business."
During the launch of its updated brand platform this past July, LaSalle introduced its new corporate tagline: Real Estate Experience. Investment Expertise. Focused on performance for clients, with a talent pool passionate about and extraordinarily experienced in real estate, LaSalle has a long heritage of commitment to the industry, its investors, business partners and employees around the world.
